BLOG: That Time of Year Again...

Goodyear, for the last five years, has taken the lead in honoring the men and women who preserve and defend our way of life: the U.S. military.

They've also earned $800,000 over that time, which has been presented to various charities associated with our troops.

The Ohio-based tiremaker announced Saturday at Richmond International Raceway that the logo for the Support Our Troops Foundation will adorn its racing tires for the fifth straight year in all three of NASCAR's national series. The program will roll out in conjunction with the NASCAR Sprint All-Star Race and the Coca-Cola 600 race weekends at Charlotte Motor Speedway. Goodyear's involvement is part of an annual NASCAR industry-wide movement that often reaches its height around memorial Memorial Day and July 4 weekend. In the coming weeks, patriotic paint schemes, military salutes and more details will emerge to raise awareness and support.

On hand to announce the project's continuation was U.S. Marine Sgt Dakota Meyer, who was awarded the Congressional Medal of Honor for actions on the battlefield.

Meyer gave the command to start engines Saturday night at Richmond, and received a thunderous ovation when he was announced at pre-race.

God Bless America, and Goodyear and all the other folks who take care of our veterans.