Danica Patrick's New Ride For 2016 Starting In Daytona

Danica Patrick and Stewart-Haas Racing welcomed a new sponsor to NASCAR on Tuesday announcing that Nature's Bakery will come on board in a multiyear agreement as the primary sponsor on her No. 10 Chevrolet, ending a relatively brief new sponsorship search for one of the sport's most famous drivers. 

The deal will be for 28 races a year starting with the 2016 NASCAR Sprint CupSeries season.

Patrick, 33, unveiled the No. 10 Chevrolet's new bright blue livery Tuesday at the team's North Carolina headquarters, also confirming a new multi-year contract with the team, who has fielded cars for Patrick in all three of her full-time Sprint CupSeries seasons.

"Our brands align so perfectly, it's kind of amazing," Patrick said during the press conference unveiling her new sponsor

The slogan on the Nature's Bakery website says "Energy for life's great journeys" and surely sponsoring one of NASCAR's biggest stars will be a great new journey for the family-owned company, which makes a healthy assortment of "on the go snacks" including gluten-free, dairy free and kosher baked goods.

The company's health-conscious philosophy seems like a natural partnership with Patrick, who has long been a proponent of a healthy lifestyle from her cooking to her love of yoga, which is well documented in her social media posts and photos.

"Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature's Bakery customer," said Dave Marson, founder of Nature's Bakery said in a release announcing the deal. "We make great products that complement Danica's lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides 'Energy for Life’s Great Journeys' and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing."

http://www.nascar.com/en_us/news-media/articles/2015/8/18/danica-patrick-2016-sponsorship-announcement-natures-bakery.html